Rolex, ICA SF and Wilkes Bashford Debut New Spaces
Kerns San Francisco Rolex Showroom
255 Post Street, San Francisco; kernjewelers.com
In partnership with Kerns Fine Jewelry, Rolex’s stunning showroom is now open in downtown San Francisco. “Watch lovers can look forward to an inviting, comfortable atmosphere filled with fantastic models from throughout the Rolex collection,” says David Mendell, proprietor of Kerns. “One of my favorite themes of the showroom is the recurring usage of the iconic fluted motif. It is highlighted on the walls, in the cabinetry and, of course, on many of the watches, too. Another showstopper is the custom Lasvit chandelier that represents a deconstructed view of the layers of a Rolex watch.” The shop’s opening coincides with Kerns’ 50th anniversary as an official Rolex jeweler, so it’s a full-circle moment for the Burlingame-based brand. While Rolex doesn’t produce limited collections for a specific location, the Kerns team has access to rare, one-of-a-kind pieces, and their collection of watches changes regularly. For the best experience, the team recommends making an appointment.
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